Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The traditional approach of tracking conversions on a web site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it ought to be.
Server-side monitoring is an extra safe option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers a lot more ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to adjust the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give precise, regular information that is less prone to disturbance.
This kind of monitoring additionally allows services to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is particularly crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual data straight by yourself web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your internet site's web server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the range of data management and gives ad copy optimization tools companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.